Choosing the sales platform
There are several online platforms that allow selling artworks, each with its own characteristics.
- Etsy: a popular platform for independent artists, specialized in handmade products, including artworks. Etsy allows you to open a virtual store and sell internationally.
- Saatchi Art: a site dedicated to artists who want to sell original works or prints. It is a platform more focused on contemporary art and allows reaching a global audience.
- Artfinder: a platform that directly connects artists and collectors. Artfinder is particularly useful for those looking to sell unique and original artworks.
In addition to platforms, it is possible to use social media like Instagram and Facebook to create an audience of potential buyers. In these cases, it is advisable to have a well-maintained profile and use specific marketing strategies.
Physical sales: markets and events
Despite the popularity of online sales, physical markets and local events remain an excellent option to showcase your works and connect directly with potential buyers. Some tips for those wishing to sell in physical contexts include:
- Art fairs: participating in local or national fairs allows you to showcase your works to a wide audience. It is important to present yourself with a well-maintained and professional stand.
- Art galleries: many galleries look for emerging artists to exhibit. However, it is essential to be well-informed about possible commissions and contractual terms.
- Craft markets: in some cases, artworks can also be sold at markets dedicated to handmade or artisanal products, reaching a local interested audience.
Managing VAT
When deciding to sell artworks, one of the most important aspects to consider is managing the tax situation. In Spain, those who regularly sell works, even online, must open a VAT number. This instrument allows for correctly invoicing sales and being compliant with the tax authorities.
When is it necessary to open a VAT number?
The VAT number becomes necessary when sales are continuous and not sporadic. For example, an artist who occasionally sells one or two works might not need to open a VAT number, while those who do so regularly must comply with this tax obligation.
Opening a VAT number may seem like a complicated process, but there are services that simplify tax management for creatives. Fiscozen, for example, is a platform designed to facilitate VAT management. Through the service, it is possible to receive personalized assistance for opening the VAT number, invoicing, and tax management, all in simple and understandable language.
How to promote your works
Once you have selected the sales platform and opened the VAT number, it is important to invest time in promoting your works. Some tips include:
- Create a website: having your own professional website allows you to showcase all available works, tell your story, and facilitate contact with potential buyers. It is also advisable to maintain a blog section, where you can share the creative process or experiences related to art.
- Invest in online advertising: platforms like Facebook and Instagram offer the possibility of creating targeted advertising campaigns, reaching an audience interested in art. With a relatively small budget, you can increase the visibility of your works and attract new buyers.
- Collaborate with other artists: participating in group exhibitions or events organized with other artists is an excellent strategy to expand your audience. Collaboration allows you to join forces and share resources and contacts.
Legal and contractual considerations
When selling a work of art, it is important to protect your rights as an artist. Some precautions include:
- Copyright: works are protected by copyright, and the artist has the exclusive right to reproduce and distribute their work. Before selling a creation, it is essential to ensure that you have control over the reproduction rights.
- Sales contracts: both in online and physical sales, it is good practice to establish a sales contract that clearly defines the conditions of the transaction, including the price, delivery times, and responsibility in case of damage to the work.
With proper preparation and a targeted strategy, it is possible not only to reach new buyers but also to build a sustainable career in the art world.
KUADROS ©, a famous painting on your wall.
